Waste collection rates are ultimately dependent on local factors – governance, geography, population density, consumption patterns, public awareness, amongst others. A staggering 90% of waste produced in low-income countries are openly dumped or burned.  These same cities are growing at a rapid pace, but without adequate waste management systems in place, the ocean and our global coastlines will only serve as a dumping ground for yet more plastic debris. The imperative is for cities to develop waste management programs that increase collection rates and eliminate leakage during transport to reception facilities. No other solution can promise such an immediate or lasting impact.