WWF Vision Statement: Responsible Use of Alternative Materials to Address Plastic Pollution
Plastic pollution is an urgent environmental crisis that demands a significant reduction in plastic production and a shift away from fossil-based feedstocks. While many look to materials like paper, metal, or glass as a primary solution, substitution must be applied thoughtfully as part of a broader suite of interventions. To ensure positive outcomes for both […]
WWF | How to Implement Extended Producer Responsibility (EPR) for Government and Businesses
Extended producer responsibility (EPR) aims to ensure that product manufacturers are made financially responsible for various parts of the life cycle of their products, including take-back, recycling and final disposal at the end of their useful life. In this way, it aims to apply what is often referred to as the ‘polluter pays principle’. EPR […]
WWF | 15 Basic Principles Establishing an Effective Extended Producer Responsibility (EPR) Scheme for Packaging
As the global plastic crisis accelerates, with 11 million tonnes of plastic entering our oceans annually, the need for a systemic shift toward a circular economy has never been more urgent. WWF’s “No Plastics in Nature” initiative identifies Extended Producer Responsibility (EPR) as a foundational tool to bridge the gap between production and sustainable end-of-life […]
WWF | 2019-2024 No Plastic In Nature Initiative Impact Report: Driving System Change in The Global Fight Against Plastic Pollution
The foundations of WWF’s No Plastic in Nature initiative were laid in 2018, when leading offices from across the WWF network recognised the need to apply a systemic approach to our work on plastic pollution. This report brings together five years of work across countries, sectors and cultures, reflecting the collective efforts of WWF teams […]
Towards Circular Systems: Lessons Learned Plastic Smart Cities
This study captures learnings from a range of PSC pilot interventions conducted between 2018 and 2024 from five countries in East and Southeast Asia where we have had some of the longest history of engagement: China, Indonesia, the Philippines, Thailand, and Viet Nam. However, the PSC programme has continued to expand globally and this study […]
Mitigating Marine Debris in Viet Nam Program Report
The project aims to reduce marine plastic pollution through policy reform, public awareness, and practical solutions. Approved by the Ministry of Natural Resources and Environment, the project supports Viet Nam’s national action plan on marine plastic waste until 2030. Implemented across 7 cities/districts and 3 marine protected areas, the project emphasizes collaboration among government, businesses, […]
UN Global Compact Network, WWF-Germany | Strategy Guide Circular Economy
A Circular economy is essential for the protection of ecosystems, biodiversity, and the climate. WWF-Germany, in collaboration with the UN Global Compact Network, has developed a Circular Economy Strategy Guide to support companies in developing an impact-oriented circular economy strategy. Step by step into the circular economy The circular economy fundamentally challenges the logic of […]
WWF | Extended Producer Responsibility for Fishing Gear
As negotiations over a binding global Treaty to end plastic pollution continue, fishing gear is in the spotlight. It’s thought to make up around 7 per cent of all the plastic in the ocean,1 and visual surveys suggest that 70 per cent by weight of floating microplastic debris is fishing-related.2 Recent studies estimate that nearly […]
WWF Position: Plastic Crediting and Plastic Neutrality
Position Paper: No Plastic in Nature April 2025 Position Paper Summary Plastic does not belong in nature. In order to achieve No Plastic in Nature by 2030, a combination of various coordinated strategies must be pursued. Strategies driven by the private sector must include reducing single use plastic, shifting to sustainable inputs for necessary plastic, […]
WWF-Thailand | A Handbook for Developing Plastic Smart Cities in Thailand
Plastic Smart Cities (PSC) Thailand is a four-year program (2021-2024) financially supported by the NRK & Norad through World Wide Fund for Nature (WWF) Norway. Plastic Smart Cities are cities that aim to have zero plastic leakage into nature. The program’s overall objective is to reduce plastic leakage by 30% in the near term, and […]