Towards Circular Systems: Lessons Learned Plastic Smart Cities

This study captures learnings from a range of PSC pilot interventions conducted between 2018 and 2024 from five countries in East and Southeast Asia where we have had some of the longest history of engagement: China, Indonesia, the Philippines, Thailand, and Viet Nam. However, the PSC programme has continued to expand globally and this study […]
UN Global Compact Network, WWF-Germany | Strategy Guide Circular Economy

A Circular economy is essential for the protection of ecosystems, biodiversity, and the climate. WWF-Germany, in collaboration with the UN Global Compact Network, has developed a Circular Economy Strategy Guide to support companies in developing an impact-oriented circular economy strategy. Step by step into the circular economy The circular economy fundamentally challenges the logic of […]
WWF | Extended Producer Responsibility for Fishing Gear

As negotiations over a binding global Treaty to end plastic pollution continue, fishing gear is in the spotlight. It’s thought to make up around 7 per cent of all the plastic in the ocean,1 and visual surveys suggest that 70 per cent by weight of floating microplastic debris is fishing-related.2 Recent studies estimate that nearly […]
WWF Position: Plastic Crediting and Plastic Neutrality

Position Paper: No Plastic in Nature April 2025 Position Paper Summary Plastic does not belong in nature. In order to achieve No Plastic in Nature by 2030, a combination of various coordinated strategies must be pursued. Strategies driven by the private sector must include reducing single use plastic, shifting to sustainable inputs for necessary plastic, […]
WWF-Thailand | A Handbook for Developing Plastic Smart Cities in Thailand

Plastic Smart Cities (PSC) Thailand is a four-year program (2021-2024) financially supported by the NRK & Norad through World Wide Fund for Nature (WWF) Norway. Plastic Smart Cities are cities that aim to have zero plastic leakage into nature. The program’s overall objective is to reduce plastic leakage by 30% in the near term, and […]
WWF-Indonesia | Guidelines for Improving Partner Performance in Reducing Plastic Waste Leakage

Plastic Smart Cities recommends the Waste Wise Cities Tool (WaCT) and the Waste Flow Diagram (WFD) as a baseline methodology for cities to assess the state of their solid waste management systems. There are 19 performance standards across various program frameworks to achieve the target of reducing plastic waste leakage. All 19 performance standards will […]
WWF | A Global Treaty to End Plastic Pollution that People and Nature Need

As states prepare to gather at the fifth and final session of the intergovernmental negotiations on the global treaty to end plastic pollution (INC-5), plastic pollution continues to ravage our planet, destroying ecosystems and wildlife populations, fuelling climate change and infiltrating our bodies through the air we breathe and the food and water we consume. […]
WWF | Cleaning Up Canals In Venice

Research by the Italian Institute for Marine Research (CNR-ISMAR) found the canals of the historic city center of Venice to be littered with a large amount of waste and in particular, car tyres; this is due to the common practice, especially by heavy load transport boats, of using tyres as boat fenders. Project Objectives: The […]
WWF | Transforming Waste Management and Lives in Izmir, Türkiye

WWF-Türkiye has been working with the Metropolitan Municipality (MM) of Izmir since 2019 when the city joined Plastic Smart Cities. At the time, waste segregation at the source was not widely practised in Türkiye. Project Objectives Download the Case Study to learn more about the Izmir Transformation. Note: The IzDönüşüm project is now ending due […]
WWF | Making the Global Plastics Treaty Work for Micro, Small, and Medium-sized Enterprises

New report by WWF and Ellen MacArthur Foundation analyses how to make the global plastic pollution treaty work for micro-, small-, and medium-sized enterprises (MSMEs). The report also makes recommendations for how global rules across the plastic value chain can stimulate new marked opportunities. MSMEs represent 90% of businesses worldwide. They are engines of innovation, particularly […]