WWF | Playbook: Reuse at the Point of Sale
While legal frameworks provide the necessary structure for circularity, the ultimate success of reusable packaging often hinges on the split-second decisions made by consumers at the counter. The “Reuse at the Point of Sale” playbook explores the power of behavioural science—specifically “nudging”—to shift consumer habits towards more sustainable choices without restricting their options. By summarising […]
WWF | Handbook: Reuse at large-scale events
As the global events industry moves towards a more sustainable future, the environmental footprint of large-scale gatherings like festivals and concerts is under increasing scrutiny. Shifting from single-use plastics to circular systems is no longer just a trend, but a logistical and legal necessity. This practical handbook, developed by the “mehrweg. einfach. machen.” alliance, provides […]
WWF | Reuse on Christmas Market: Guidelines for Municipality
As traditional Christmas markets across Europe strive to align with modern sustainability goals, the transition from single-use plastics to circular systems has become a priority for local governments. To support this shift, WWF Germany and the “mehrweg. einfach. machen.” alliance have released a comprehensive set of guidelines designed to help municipalities implement scalable reuse systems. […]
WWF Vision Statement: Responsible Use of Alternative Materials to Address Plastic Pollution
Plastic pollution is an urgent environmental crisis that demands a significant reduction in plastic production and a shift away from fossil-based feedstocks. While many look to materials like paper, metal, or glass as a primary solution, substitution must be applied thoughtfully as part of a broader suite of interventions. To ensure positive outcomes for both […]
WWF Policy Brief | Rethinking Participation and Effectiveness: Collective market power as the driving force for an effective treaty to end plastic pollution
Negotiations on an international legally binding instrument to end plastic pollution have reached an impasse. While a clear majority of countries now support binding measures across the full life cycle of plastics, progress has been repeatedly stalled by a small group of states opposing such measures. Resolving this will require negotiators to lift their gaze […]
WWF | How to Implement Extended Producer Responsibility (EPR) for Government and Businesses
Extended producer responsibility (EPR) aims to ensure that product manufacturers are made financially responsible for various parts of the life cycle of their products, including take-back, recycling and final disposal at the end of their useful life. In this way, it aims to apply what is often referred to as the ‘polluter pays principle’. EPR […]
WWF | 15 Basic Principles Establishing an Effective Extended Producer Responsibility (EPR) Scheme for Packaging
As the global plastic crisis accelerates, with 11 million tonnes of plastic entering our oceans annually, the need for a systemic shift toward a circular economy has never been more urgent. WWF’s “No Plastics in Nature” initiative identifies Extended Producer Responsibility (EPR) as a foundational tool to bridge the gap between production and sustainable end-of-life […]
WWF-Indonesia | A Ray of Light Amidst the Plastic Crisis
In the face of a mounting global plastic crisis, a dedicated group of local heroes is lighting the way toward a cleaner, more sustainable future for Indonesia. This book captures the power of grassroots leadership, profiling the extraordinary individuals who have turned environmental challenges into opportunities for community empowerment. These stories serve as a powerful […]
WWF-Indonesia | Indonesia Youth Sustainability Index Report 2025
This data-driven report serves as a benchmark for Indonesian youth aged 16–30 years to measure their perceptions, behaviours, and levels of engagement in sustainability practices, particularly on environmental and waste management issues. This study is based on survey with data collected from over 1,000 respondents in Jakarta, Bogor, and Depok, and is supplemented by interviews […]
WWF | 2019-2024 No Plastic In Nature Initiative Impact Report: Driving System Change in The Global Fight Against Plastic Pollution
The foundations of WWF’s No Plastic in Nature initiative were laid in 2018, when leading offices from across the WWF network recognised the need to apply a systemic approach to our work on plastic pollution. This report brings together five years of work across countries, sectors and cultures, reflecting the collective efforts of WWF teams […]