WWF Policy Brief | Rethinking Participation and Effectiveness: Collective market power as the driving force for an effective treaty to end plastic pollution

Negotiations on an international legally binding instrument to end plastic pollution have reached an impasse. While a clear majority of countries now support binding measures across the full life cycle of plastics, progress has been repeatedly stalled by a small group of states opposing such measures. Resolving this will require negotiators to lift their gaze from challenges of the moment to refocus on the primary, long-term goal of the negotiations: to achieve transformative and meaningful impacts.

WWF CALLS ON AMBITIOUS STATES TO:

  • Develop and refine fit-for-purpose technical proposals that focus on incentive-based, mutually reinforcing measures that can ensure the treaty’s effectiveness—for proactive discussions prior to further INC meetings;
  • Create opportunities and arenas for substantive dialogue on critical treaty design elements, particularly among countries most committed to robust, binding measures; and
  • Engage with hesitant countries to explore flexibility mechanisms and support packages, aiming to broaden participation, build a larger critical mass, and strengthen the treaty’s collective influence and self-enforcing design.

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