Stretching from the Pacific Ocean in the East, to Europe and Africa in the West, Asia's vast expanse is home to an astounding diversity of cultures, natural landscapes, and urban developments. With rapidly growing economies and a rising middle class, the great plastic challenge has arrived in the region. Adding to the significant volume of plastic waste generated in the region, countries in North America and Europe continue to dump their own plastic waste on Asian countries, despite international waste trade laws that prohibit such abuses. The waste management systems and resources in the region are ill equipped to manage the world's plastic waste stream, yet this is the burden the region endures.
Asia is home to more than 4.5 billion people, ranking as the most populated region in the world. While the region covers 30% of Earth's land mass, it accounts for 60% of the worlds population. While waste per capita is significantly below that of developed regions in the North, the waste volumes that are mismanaged are staggering. In fact, a recent study suggests that 15 of the top 20 most polluting rivers in the world are in Asia. This mass of river plastic flows into the world's oceans at unprescedented levels, and sadly these levels are on the rise.
Cities across Asia are joining the Plastic Smart Cities initiative to eliminate plastic in nature by 2030. These cities are establishing sound waste management infrastructure and collection capacity as a critical foundation for addressing plastic leakage in the region, as well as many other best practice solutions, from policy instruments and financial mechanisms to the latest technological innovations. Please explore our our Pilot Cities to lean more about regional solutions and case study examples.
25 Asian cities and tourist destinations have joined WWF and the Plastics Smart Cities initiative as pilot cities. These pilot cities receive on the ground support from WWF regional offices, along with funding to pilot plastic smart solutions, with successful outcomes serving as examples for neighboring cities in the region. Explore the pilot cities to learn more about their ambitious plastic targets and action plans.EXPLORE PILOT CITIES
WWF and the Plastic Smart Cities community, commit to no plastic in nature by 2030, and call on all cities around the world to take action against plastic pollution. Read the latest news, insights and solutions on plastic in the region.EXPLORE REGIONAL NEWS
25 Asian cities and tourist destinations have joined WWF and the Plastics Smart Cities initiative as pilot cities. These pilot cities receive on the ground support from WWF regional offices, along with funding to pilot plastic smart solutions, with successful outcomes serving as examples for neighboring cities in the region. Explore the pilot cities below learn more about their ambitious plastic targets and action plans. The Plastic Smart Cities map (scroll down) also highlights all participating cities in the region.