Ellen MacArthur Foundation | Paper-Based Flexible Packaging

Ellen MacArthur Foundation | Paper-Based Flexible Packaging

Tackling flexible plastic packaging waste and pollution is essential to solving plastic pollution. The Ellen MacArthur Foundation’s decade of work on this challenge, culminating in the 2030 Plastics Agenda for Business, identifies it as one of three key systemic barriers to realising a circular economy and curbing plastic pollution. Addressing this is a top priority […]

Packaging EPR in Practice: Eight Key Implementation Insights from Chile

Packaging EPR in Practice: Eight Key Implementation Insights from Chile

These insights are based on a regional study tour conducted in Chile from May 11-16, 2026, organized as part of the Clean Caribbean project, implemented by WWF Germany and WWF Mesoamerica and funded by the German Federal Ministry for the Environment, Climate Action, Nature Conservation and Nuclear Safety (BMUKN), with the participation and support of […]

TOMRA | Unlocking Cirularity : Insights from High Performing Deposit Return Systems

TOMRA | Unlocking Cirularity : Insights from High Performing Deposit Return Systems

Deposit systems are growing in popularity as the world comes to terms with the waste management and plastic pollution challenge. In 2024, the European Union adopted its Packaging & Packaging Waste Regulation, explicitly requiring member states to implement a deposit return system in order to reach a 90% collection rate for plastic beverage containers by […]

GIZ | Scaling Reuse System Through Behaviour Change: Insights from Southeast Asia

GIZ | Scaling Reuse System Through Behaviour Change: Insights from Southeast Asia

Plastic pollution remains one of the most critical environmental crises in Southeast Asia, fueled by rapid urbanisation and an overwhelming reliance on single-use sachets and takeaway packaging. While recycling remains a vital part of the puzzle, true sustainability requires stopping waste at the source through scalable circular-economy initiatives. This comprehensive GIZ report explores how behavioural […]

The World Bank, PROBLUE | Technologies and Solutions to Manage Plastic Waste in Small and Remote Islands: Using the Technology Options for Plastic Waste in Island Contexts (TOPIC) Toolbox for Islands in Malaysia

The World Bank, PROBLUE | Technologies and Solutions to Manage Plastic Waste in Small and Remote Islands: Using the Technology Options for Plastic Waste in Island Contexts (TOPIC) Toolbox for Islands in Malaysia

The rapid escalation of global marine plastic pollution has reached a critical breaking point, with ocean-bound plastic waste projected to triple to 29 million tons by 2040. Isolated coastal communities and small islands sit on the absolute frontline of this environmental crisis, facing unique vulnerabilities due to high coastline-to-area ratios, fluctuating tourism spikes, and exorbitant […]

WWF | Playbook: Reuse at the Point of Sale

WWF | Playbook: Reuse at the Point of Sale

While legal frameworks provide the necessary structure for circularity, the ultimate success of reusable packaging often hinges on the split-second decisions made by consumers at the counter. The “Reuse at the Point of Sale” playbook explores the power of behavioural science—specifically “nudging”—to shift consumer habits towards more sustainable choices without restricting their options. By summarising […]

WWF | Handbook: Reuse at large-scale events

WWF | Handbook: Reuse at large-scale events

As the global events industry moves towards a more sustainable future, the environmental footprint of large-scale gatherings like festivals and concerts is under increasing scrutiny. Shifting from single-use plastics to circular systems is no longer just a trend, but a logistical and legal necessity. This practical handbook, developed by the “mehrweg. einfach. machen.” alliance, provides […]

WWF | Reuse on Christmas Market: Guidelines for Municipality

WWF | Reuse on Christmas Market: Guidelines for Municipality

As traditional Christmas markets across Europe strive to align with modern sustainability goals, the transition from single-use plastics to circular systems has become a priority for local governments. To support this shift, WWF Germany and the “mehrweg. einfach. machen.” alliance have released a comprehensive set of guidelines designed to help municipalities implement scalable reuse systems. […]

WWF Vision Statement: Responsible Use of Alternative Materials to Address Plastic Pollution

WWF Vision Statement: Responsible Use of Alternative Materials to Address Plastic Pollution

Plastic pollution is an urgent environmental crisis that demands a significant reduction in plastic production and a shift away from fossil-based feedstocks. While many look to materials like paper, metal, or glass as a primary solution, substitution must be applied thoughtfully as part of a broader suite of interventions. To ensure positive outcomes for both […]