2030 strategy – No Plastic in Nature Initiative: Driving Systems Change in the Global Fight Against Plastic Pollution

Despite growing global awareness, the plastic pollution crisis continues to escalate. More than 30,000 tonnes of plastic leak into our oceans every day, posing increasing threats to ecosystems, economies, and human health. The WWF No Plastic in Nature 2030 Strategy sets out a comprehensive blueprint to stop environmental plastic pollution by transforming the global plastics […]
Perú Circular Game: Education on Proper Solid Waste Management

The “Perú Circular” game was developed under WWF’s Plastic Smart Cities initiative in Peru to make learning about plastic waste reduction engaging and accessible. Language: Spanish Developed within the framework of WWF’s Plastic Smart Cities initiative, the “Perú Circular” educational game provides an engaging trivia experience designed to transform household waste habits and deepen public […]
Perpetual | Reuse Realized: Unleashing Solutions in the ASEAN Region

Highlighting a critical paradigm shift in Southeast Asia’s combat against marine and terrestrial plastic waste, this report establishes a comprehensive strategic roadmap for scaling reuse and refill models across Southeast Asia. Covering six key ASEAN nations: Cambodia, Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, the report evaluates the systemic barriers currently hindering non-disposable alternatives, […]
WWF | Transforming the Plastic Waste Market and Informal Worker Livelihoods in Coastal Kenya

Case Study Kenya: MombasaWWF Involvement: January 2020- December 2024Focus Area: Collection/Recovery and Recycling/Enabling FrameworkPSC Approach: Collection & Separation; Sustainable FinancingSystemic Intervention: Policy Advocacy; Knowledge Strengthening; Systems & Infrastructure For more information, contact: Alex KubasuMombasa, KenyaEmail: akubasu@wwfkenya.org Key Lessons Learned Background Kenya has more than 500,000 tonnes of plastics produced per year, of which only about 15% is recycled. Inadequate solid waste management […]
Colombia National Plastic Action Partnership, Global Plastic Action Partnership | Plastic Pollution and Biodiversity in Colombia: Pathways for Environmental and Economic Resilience

Every year in Colombia, approximately 31,000 tonnes of plastic leak into aquatic ecosystems, 68,000 tonnes end up in soils, and more than 202,000 tonnes are openly burned. WWF Colombia, as the implementor of the Colombian National Plastics Action Platform (NPAP Colombia), with support from the World Economic Forum (WEF) through the Global Plastic Action Partnership […]
ERIA, IGES | Plastic Pollution Countermeasures: Effective Global Actions and Case Studies from East Asia

Plastic pollution represents one of the most pressing environmental threats facing the Association of Southeast Asian Nations (ASEAN) and East Asia, a region where seven nations account for approximately 65% of annual global plastic emissions into the ocean. Published jointly by the Economic Research Institute for ASEAN and East Asia (ERIA) and the Institute for […]
Ellen MacArthur Foundation | Paper-Based Flexible Packaging

Tackling flexible plastic packaging waste and pollution is essential to solving plastic pollution. The Ellen MacArthur Foundation’s decade of work on this challenge, culminating in the 2030 Plastics Agenda for Business, identifies it as one of three key systemic barriers to realising a circular economy and curbing plastic pollution. Addressing this is a top priority […]
Towards Plastic Smart Islands: Scaling Solutions to Plastic Pollution across the Coral Triangle

For the archipelagic states of the Coral Triangle, encompassing more than 27,000 islands across six nations, plastic pollution presents an immediate existential threat to human health, community livelihoods, and marine biodiversity. While large urban centres generate the highest gross volume of single-use products, isolated coastal hubs bear a disproportionately high environmental burden, frequently struggling with […]
Packaging EPR in Practice: Eight Key Implementation Insights from Chile

These insights are based on a regional study tour conducted in Chile from May 11-16, 2026, organized as part of the Clean Caribbean project, implemented by WWF Germany and WWF Mesoamerica and funded by the German Federal Ministry for the Environment, Climate Action, Nature Conservation and Nuclear Safety (BMUKN), with the participation and support of […]
TOMRA | Unlocking Cirularity : Insights from High Performing Deposit Return Systems

Deposit systems are growing in popularity as the world comes to terms with the waste management and plastic pollution challenge. In 2024, the European Union adopted its Packaging & Packaging Waste Regulation, explicitly requiring member states to implement a deposit return system in order to reach a 90% collection rate for plastic beverage containers by […]