WWF | Tipping Point: How Coordinated Market Can Transform Global Plastic Value Chain

After four years of negotiations, the world is still waiting for a global treaty capable of ending plastic pollution. A large majority of countries have continued to support an effective treaty with binding measures across the full life cycle of plastics – but progress has been repeatedly deadlocked in efforts towards universal agreement. 

This report explores the market power of countries already backing harmonised, binding measures and examines whether a coalition of willing nations could begin transforming plastic value chains long before every country is on board. The findings challenge conventional assumptions about what it takes to tackle the plastic pollution crisis and offers ambitious countries alternative pathways towards a strong treaty and to start acting together.

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