Playbook: Reuse at the Point of Sale
While legal frameworks provide the necessary structure for circularity, the ultimate success of reusable packaging often hinges on the split-second decisions made by consumers at the counter. The “Reuse at the Point of Sale” playbook explores the power of behavioural science—specifically “nudging”—to shift consumer habits towards more sustainable choices without restricting their options. By summarising […]
Handbook: Reuse at large-scale events
As the global events industry moves towards a more sustainable future, the environmental footprint of large-scale gatherings like festivals and concerts is under increasing scrutiny. Shifting from single-use plastics to circular systems is no longer just a trend, but a logistical and legal necessity. This practical handbook, developed by the “mehrweg. einfach. machen.” alliance, provides […]
Reuse on Christmas Market: Guidelines for Municipality
As traditional Christmas markets across Europe strive to align with modern sustainability goals, the transition from single-use plastics to circular systems has become a priority for local governments. To support this shift, WWF Germany and the “mehrweg. einfach. machen.” alliance have released a comprehensive set of guidelines designed to help municipalities implement scalable reuse systems. […]
WWF | Plastics, Health, and One Planet
Plastic pollution is not only an environmental issue—it is a growing global health crisis. Plastics are leaking into and harming water and land-based ecosystems. As a result, micro- and nanoplastics (MnPs) are now entering our bodies too, exposing people and animals everywhere to potentially serious health risks. They are found in the air we breathe, […]
UN Global Compact Network, WWF-Germany | Strategy Guide Circular Economy
A Circular economy is essential for the protection of ecosystems, biodiversity, and the climate. WWF-Germany, in collaboration with the UN Global Compact Network, has developed a Circular Economy Strategy Guide to support companies in developing an impact-oriented circular economy strategy. Step by step into the circular economy The circular economy fundamentally challenges the logic of […]
WWF | Reuse in the Global South: Case Studies
Reuse is a critical lever in tackling global plastics pollution and contributes to tackling other environmental challenges. Moving from single-use to reuse models presents one of the biggest opportunities to reduce plastic pollution.1 It is estimated that moving to reuse models can reduce annual plastic leakage to the ocean by more than 20%2 while also […]