Reduction & Reuse

Reducing and reusing plastic is a crucial strategy in tackling the growing problem of plastic waste. By emphasizing the reduction of plastic usage, particularly single-use plastics, and promoting the adoption of reusable alternatives, we can significantly minimize plastic consumption and waste generation.

The Problem

Despite the undeniable environmental benefits, the widespread adoption of reducing and reusing plastic has not become mainstream for various reasons. 

One obstacle is the convenience-oriented culture that promotes the use of single-use plastics. 

Consumers often prioritise convenience and immediate gratification over sustainability, leading to continued demand for disposable plastic products. Additionally, the availability and accessibility of affordable reusable alternatives remain limited in many regions, making it challenging for individuals to make the switch. 

Lack of awareness and education about the detrimental effects of plastic waste further hinders behavioural changes. Moreover, some industries heavily rely on disposable plastics, making it difficult for them to shift to more sustainable practices without significant operational and financial challenges.

Potential Solutions

Collective effort is required. Including comprehensive public awareness campaigns, policy incentives that promote reusable alternatives, and collaboration between governments, industries, and consumers to foster a more sustainable and environmentally conscious mindset.


Another way to reduce waste is by adopting a more sustainable lifestyle. For instance, choosing more durable and long-lasting goods will prevent waste accumulation from our everyday use. One of the most common ways to achieve this is by avoiding single-use plastic items.


On a larger scale, waste reduction strategies can be applied on business systems as waste prevention strategies. Employing waste prevention strategies can effectively reduce the volume of waste that must be managed, placing less strain on local waste collection and management programs. Waste prevention includes Avoidance – eliminating the need for a product or material; Source Reduction – eliminating waste and pollution at source through process changes; and Direct Re-use/Prolonging Use – extending product life, serving as a diversion of waste flows.


Reuse extends product and material life-cycles, to reduce the waste stream. Innovative reuse models can unlock significant benefits, enabled by digital technologies and shifting user preferences. Such models can help deliver a superior user experience, customize products to individual needs, gather user insights, build brand loyalty, optimize operations, and save costs.

Case Studies

Plastic Waste Free School Viet Nam-1
The Plastic Waste Free School in Viet Nam
brian-yurasits-IvWEUvMwmlg-unsplash
Bye Bye Plastic Bag
ello-94KPme-Ibb4-unsplash
We Use
brian-yurasits-zBEE5as5XpY-unsplash
Thread
qtq80-EgsfH9
Reuse Models
agenlaku-indonesia-D0FWHT-eW_I-unsplash
RePack
kim-deachul-NOAzwcMzZJA-unsplash
Recircle 
qtq80-AOImnm
Product Certification
qtq80-AZUbXK
Precious Plastic
qtq80-NiKvPS
Plastic-Free Drinking Water

Related Stories

Manila Entrepreneur Solutions
Manila City Launches Innovative Solutions with Social Entrepreneurs to Tackle Plastic Pollution
In a bid to combat plastic pollution, Manila is launching a year-long initiative with seven groundbreaking...
Read More
Is there a key
Is There a Key to Waste Recovery in Cities? Try Enhancing Separate Waste Collection
“This Guide offers inspiration and guidance to empower as many communities as possible with the...
Read More
stuffed sharks
Kalipi: Empowering Women in the Philippines to Reduce Plastic Waste
In the Philippines, households contribute a significant amount of plastic waste, among which single-use...
Read More