Playbook: Reuse at the Point of Sale
While legal frameworks provide the necessary structure for circularity, the ultimate success of reusable packaging often hinges on the split-second decisions made by consumers at the counter. The “Reuse at the Point of Sale” playbook explores the power of behavioural science—specifically “nudging”—to shift consumer habits towards more sustainable choices without restricting their options. By summarising […]
Reuse on Christmas Market: Guidelines for Municipality
As traditional Christmas markets across Europe strive to align with modern sustainability goals, the transition from single-use plastics to circular systems has become a priority for local governments. To support this shift, WWF Germany and the “mehrweg. einfach. machen.” alliance have released a comprehensive set of guidelines designed to help municipalities implement scalable reuse systems. […]
WWF-Singapore | Reusable E-commerce Packaging Pilot Report
WWF-Singapore’s Plastic ACTion (WWF-PACT), with partners UOB, SingPost, and Better Packaging Co., launched a pilot program to promote reusable e-commerce packaging in Singapore, aiming to foster a circular economy. Retailers like Cloversoft, Davines, and others are offering customers the option to choose reusable packaging over single-use disposables. This initiative showcases how Singapore’s developed postal network […]