ERIA, IGES, Rare | Breaking the Plastic Habit in ASEAN: Behaviour-Centred Interventions for Lasting Plastic Reduction
The plastic pollution crisis in Southeast Asia is reaching a critical tipping point, with plastic waste projected to nearly quadruple in some countries by 2050. While traditional policies and single-use plastic bans are an important start, the report Breaking the Plastic Habit in ASEAN reveals that behavioural insights are the essential missing piece to bridge […]
SEA-MaP | Regional Behavior Change Communications (BCC) Strategy Playbook on Plastic and Plastic Waste in ASEAN
Plastic pollution remains a critical threat to the environment, public health, and economies across Southeast Asia, driven by persistent everyday behaviors like littering and a heavy reliance on single-use plastics. While awareness is growing, the transition to sustainable habits requires a deep understanding of the specific “enablers” and “barriers” that influence daily choices. This newly […]