WWF | Assessing the relevance of the EU directive on single-use plastics

There is growing support among UN Member States for the development of a new global agreement to tackle marine plastic pollution. So far, however, the multilateral discussions on the issue have focused more on the rationale for a new treaty than on the design of it. At this point, it is therefore not entirely clear […]
WWF | WWF Position Plastic Crediting and Plastic Neutrality

WWF has established the following position on plastic crediting and plastic neutrality. The updated version in April 2025 is now available. In order to achieve No Plastic in Nature by 2030, a combination of various coordinated strategies must be pursued. Strategies driven by the private sector must include reducing single use plastic, shifting to sustainable […]
WWF | WWF’s Extended Producer Responsibility (EPR) Project

WWF has identified the Extended Producer Responsibility (EPR) scheme as a critical policy tool with a track record to hold manufacturers accountable for their plastic products and packaging’s end-of-life impacts, as well as to encourage holistic eco-design in the business sector. WWF tackles the root of plastic pollution. Together with our partners we developed an […]
WWF | The Business Case for a UN Treaty on Plastic Pollution

Plastic Pollution is a global problem that requires a global solution. Currently, more than 11 million metric tons of plastic are flowing into the ocean each year. Despite the exponential growth in voluntary initiatives and national regulations to tackle plastic pollution, there is no sign that leakage rates are slowing. A coordinated global response in […]
WWF | Plastic Packaging in Southeast Asia and China

TACKLING THE PLASTIC CRISIS: Preventing waste from entering the ocean through Southeast Asa and China is key to addressing the global plastic emergency. This briefing looks at the volume of plastic packaging placed on the market in China, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. As well as showing the scale of the challenge, the […]
WWF Position: Extended Producer Responsibility (EPR) For Plastic Packaging

Plastics pollution has been recognized as a global crisis. This cross-cutting issue touches on several of WWF’s conservation priorities, including Oceans, Freshwater, Wildlife and more. To address this crisis, the WWF network has set a goal of “No Plastic in Nature by 2030” which aims to stop the flow of plastics into nature by eliminating […]