WWF has established the following position on plastic crediting and plastic neutrality.
![](https://plasticsmartcities.org/wp-content/uploads/2021/01/WWF-Position-Plastic-Crediting-and-Plastic-Neutrality.png)
In order to achieve No Plastic in Nature by 2030, a combination of various coordinated strategies must be pursued. Strategies driven by the private sector must include reducing single use plastic, shifting to sustainable inputs for necessary plastic, improving end-of-life management, designing longer-living products, and extended producer responsibility. These approaches must be paired with government and consumer action including international policy, improvements to waste management, and increased public awareness.