Playbook: Reuse at the Point of Sale
While legal frameworks provide the necessary structure for circularity, the ultimate success of reusable packaging often hinges on the split-second decisions made by consumers at the counter. The “Reuse at the Point of Sale” playbook explores the power of behavioural science—specifically “nudging”—to shift consumer habits towards more sustainable choices without restricting their options. By summarising […]
PROBLUE, World Bank Group | Behavior Change in Solid Waste Management: A Compendium of Cases
While infrastructure and technology are essential, the success of any waste system ultimately depends on human action. The World Bank’s Behaviour Change in Solid Waste Management: A Compendium of Cases explores the psychological and social drivers that determine how waste is managed at the household level. For practitioners and city leaders—particularly in rapidly urbanising regions […]
ERIA, IGES, Rare | Breaking the Plastic Habit in ASEAN: Behaviour-Centred Interventions for Lasting Plastic Reduction
The plastic pollution crisis in Southeast Asia is reaching a critical tipping point, with plastic waste projected to nearly quadruple in some countries by 2050. While traditional policies and single-use plastic bans are an important start, the report Breaking the Plastic Habit in ASEAN reveals that behavioural insights are the essential missing piece to bridge […]