Plastics pollution has been recognized as a global crisis. This cross-cutting issue touches on several of WWF’s conservation priorities, including Oceans, Freshwater, Wildlife and more. To address this crisis, the WWF network has set a goal of “No Plastic in Nature by 2030” which aims to stop the flow of plastics into nature by eliminating unnecessary plastic items; doubling reuse, recycling, and recovery; and ensuring the remaining plas-tic is sourced responsibly.
WWF has identified Extended Producer Responsibility (EPR) as a critical policy tool with a track record to hold manufactures accountable for their plastic products and packaging’s end-of-life impacts, as well as to encourage holistic eco-design in the business sector. Thus, the WWF Network EPR project, by facilitating part-nerships among various stakeholders and sharing best practices globally, hopes to pro-mote and enhance the adoption of EPR schemes and reduce plastic leakage to nature.
