Transforming the Plastic Waste Market and Informal Worker Livelihoods in Coastal Kenya

Case Study Kenya: MombasaWWF Involvement: January 2020- December 2024Focus Area: Collection/Recovery and Recycling/Enabling FrameworkPSC Approach: Collection & Separation; Sustainable FinancingSystemic Intervention: Policy Advocacy; Knowledge Strengthening; Systems & Infrastructure For more information, contact: Alex KubasuMombasa, KenyaEmail: akubasu@wwfkenya.org Key Lessons Learned Background Kenya has more than 500,000 tonnes of plastics produced per year, of which only about 15% is recycled. Inadequate solid waste management […]
Trash Treasure Tao: A Community Enterprise Piloting Reuse at Events in Koh Tao

Case Study Thailand: Koh TaoWWF Involvement: July 2025 – June 2026PSC Approach: Behavioural Change; Reuse and RefillFocus Area: ReductionSystemic Intervention: City Systems & Planning For more information, contact: Mr. Sarayut Thanasotorn, President Koh Tao, Surat Thani, Thailand Email: trashtreasuretao@gmail.com https://www.trashtreasuretao.com/ Key Lessons Learned Background Koh Tao in Thailand is one of Surat Thani Province’s most important tourism destinations. As tourism and […]
Towards Plastic Smart Islands: Scaling Solutions to Plastic Pollution across the Coral Triangle

For the archipelagic states of the Coral Triangle, encompassing more than 27,000 islands across six nations, plastic pollution presents an immediate existential threat to human health, community livelihoods, and marine biodiversity. While large urban centres generate the highest gross volume of single-use products, isolated coastal hubs bear a disproportionately high environmental burden, frequently struggling with […]
Hue’s Consistent Effort in Combatting Plastic Waste

Hue city was honored to be recognised as Viet Nam’s 2026 National Winner of WWF’s One Planet City Challenge, reflecting the city’s broader commitment to sustainability, in addition to being a Plastic Smart City, actively combatting plastic pollution since 2021. The Plastic Smart Cities project has supported these efforts through plastic waste collection and education, […]
Indonesia’s Plastic Smart Cities Programme: Five Years of Impact and Policy Influence

Since 2020, WWF-Indonesia has been implementing the Plastic Smart Cities (PSC) programme in Bogor, Depok, and Jakarta. The programme initially started at the neighbourhood and community levels, testing small-scale pilot projects, then scaled up to strengthening waste management infrastructure at city levels, schools & public education, improving Extended Producer Responsibility (EPR) readiness, and contributing to national policy development. Strengthening the Waste Collection System and Infrastructure WWF-Indonesia has been working with city governments and local […]
Expanding Plastic Smart Cities to Remote Island Paradigms

Launched in 2018 as one of WWF’s No Plastic in Nature pillars, the Plastic Smart Cities (PSC) initiative has been at the forefront of supporting not only urban but also coastal centres in their mission to eliminate plastic leakage into the environment. Recognising that there is no single solution for plastic pollution, the initiative champions a collaborative strategy that unites diverse stakeholders, from government bodies to local communities, to build resilient waste […]
Plastic Waste Free Schools Model in Viet Nam

Students can become agents of behavior change towards the plastic waste problem. TARGET USERS: Educational Institution, Teacher, Student KEY CONSIDERATIONS: The exact implementation can be adapted to different school conditions and students’ attitudes towards the issue. Besides direct engagement and behaviour change aimed at students, a potential knock-on effect is that students and youths can influence their […]
WWF Vision Statement: Responsible Use of Alternative Materials to Address Plastic Pollution

Plastic pollution is an urgent environmental crisis that demands a significant reduction in plastic production and a shift away from fossil-based feedstocks. While many look to materials like paper, metal, or glass as a primary solution, substitution must be applied thoughtfully as part of a broader suite of interventions. To ensure positive outcomes for both […]
World Bank Group | What a Waste : A Global Review of Solid Waste Management

Before a city can implement a circular economy, it must first understand the scale of its waste. This foundational World Bank review, What a Waste: A Global Review of Solid Waste Management, provides the essential baseline for global waste data. As urbanisation and wealth increase across rapidly growing regions like the Philippines, India, and Indonesia, […]
World Bank Group | What a Waste 3.0: Global Snapshot of Solid Waste Management Toward Circularity until 2050

As the global plastic crisis intensifies, understanding the trajectory of waste generation is essential for building resilient, plastic-smart urban centres. The World Bank’s latest publication, What a Waste 3.0: Global Snapshot of Solid Waste Management Toward Circularity until 2050, provides a critical data-driven roadmap. This report offers a comprehensive look at current waste management practices […]