WWF has identified the Extended Producer Responsibility (EPR) scheme as a critical policy tool with a track record to hold manufacturers accountable for their plastic products and packaging’s end-of-life impacts, as well as to encourage holistic eco-design in the business sector.
WWF tackles the root of plastic pollution. Together with our partners we developed an innovative approach moving beyond clean-up alone. WWF aims to accelerate a transition to a global circular plastics economy, with a focus on material and product redesign, consumer behavior and circular waste management. The strategy focuses on two levels of plastic pollution in particular; reducing the use of plastics by redesigning materials and products on the one hand, and stopping the leakage by creating circular waste management systems for plastics on the other hand.