A global city initiative to keep plastic out of nature by 2030

Plastic Smart Cities are committed to implementing global Best Practices that prevent, minimize and manage plastic, both as a resource, and as a waste. Cities and Tourist Destinations that join the Plastic Smart Cities initiative make the following commitments:

    1. Sign a declaration of intent, committing to No Plastics in Nature by 2030;
    2. Develop an action plan within 6-months and launch a pilot within a designated area with a goal to reduce plastic pollution by 30% within two-years;
    3. Appoint an in-house staff member to lead the initiative in your City or Tourist Destination; and
    4. Develop a monitoring plan that establishes baselines and annual targets, and share progress in your existing sustainability reporting.




WWF-International and UN-Habitat have joined forces in a collective partnership to tackle plastic pollution in urban centers and tourist destinations. WWF’s Plastic Smart Cities initiative has also partnered with UN-Habitat’s Waste Wise Cities campaign and Eurocities to help build the capacity of cities to eliminate plastic pollution by 2030. You can learn more about the WWF - UN partnership here, and the Eurocities partnership here. Explore the map below to learn more about how these cities are leading on plastics.