OUR AMBITION

We have big aspirations - that the only footprint we leave behind, are those that disappear with the rise of the tide - that there is no plastic in nature by 2030.

In order to reduce our plastic footprint, we must advocate for new policy standards, new incentives for industry, and new models of innovation for plastic avoidance, use, reuse and waste management. 

Plastic Smart Cities is a WWF initiative that supports a no plastic in nature agenda. Since 2018, the initiative has supported cities and coastal centers in taking bold action to stop plastic pollution, with a goal to reduce plastic leakage into nature by 30% in the near term, and achieving no plastics in nature by 2030.

WWF is an independent conservation organization, with over 30 million followers and a global network active in nearly 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

WWF’s campaign “No Plastic in Nature” calls for No Plastic in Nature by 2030. WWF acknowledges that there is no single solution to plastic pollution, but rather a need for a comprehensive strategy that engages all actors. By engaging all actors – government, businesses, and the public – we can examine every aspect of the life-cycle of any given plastic material, and identify key elements that are ripe for intervention.  

It is our mission to transition to a circular economy, where our packaging and waste leaves no impact on our planet, where materials are recycled and reused to their fullest potential, where resources are responsibly managed, and negative impacts are actively avoided.

The Plastic Smart Cities initiative supports WWF's No Plastic In Nature agenda, while also directly aligning with seven of the 17 UN Sustainable Development Goals (SDG's). The SDG's are a collection of global goals set by the United Nations General Assembly in 2015, that serve as the blueprint to achieve a more sustainable future for all, working to address global challenges related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.

Plastic Smart Cities adopt plastic solutions that advance SDG 6 - Clean Water and Sanitation; SDG 9 - Industry, Innovation and Infrastructure; SDG 11 - Sustainable Cities and Communities; SDG 12 - Responsible Consumption and Production; SDG 14 - Life Below Water; SDG 15 - Life on Land; and SDG 17 - Partnerships for the Goals. All Best Practices featured on the Plastic Smart Cities platform align with at least one of the global goals.

Join the Plastic Smart Cities initiative