OUR AMBITION

We have big aspirations. That the only footprint we leave behind, are those that disappear with the rise of the tide. That our ocean is free of plastic.

In order to reduce our plastic footprint, we must advocate for new policy standards, new incentives for industry, and new models of innovation for plastic avoidance, use, reuse and waste management. Plastic Smart Cities is the knowledge sharing platform on plastics, where all stakeholders join together for a Plastic Free Ocean. Here we connect problem owners with Best Practice solutions. 

Plastic Smart Cities is an initiative by WWF - World Wide Fund For Nature. Established in 1961, WWF now has more than 5 million supporters, working in more than 100 countries across 6 continents, and with more than 5,000 staff worldwide. WWF’s campaign “No Plastic in Nature” aims to fix a broken system using a holistic approach - it calls for No Plastic in Nature by 2030. WWF acknowledges that there is no single solution to plastic pollution, but rather a need for a comprehensive strategy that engages all actors. By engaging all actors – government, businesses, and the public – we can examine every aspect of the life-cycle of any given plastic material, and identify key elements that are ripe for intervention. 

The Plastic Smart Cities initiative supports WWF's No Plastic In Nature agenda, while also directly aligning with seven of the 17 UN Sustainable Development Goals (SDG's). The SDG's are a collection of global goals set by the United Nations General Assembly in 2015, that serve as the blueprint to achieve a more sustainable future for all, working to address global challenges related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.

Plastic Smart Cities adopt plastic solutions that advance SDG 6 - Clean Water and Sanitation; SDG 9 - Industry, Innovation and Infrastructure; SDG 11 - Sustainable Cities and Communities; SDG 12 - Responsible Consumption and Production; SDG 14 - Life Below Water; SDG 15 - Life on Land; and SDG 17 - Partnerships for the Goals. All Best Practices featured on the Plastic Smart Cities platform align with at least one of the global goals.

Join Plastic Smart Cities, for a Plastic Free Ocean.