Behavioural Change Toolbox Methodology

Developed by the GIZ ‘Reduce, Reuse and Recycle to Protect the Marine Environment and Coral Reefs’ project (3RproMar).

This toolbox is designed to help you develop and implement effective behaviour change campaigns aimed at reducing plastic pollution and promoting sustainable behaviour. Our toolbox is aimed at helping practitioners make behaviour change easy and effective We chose a user-friendly format, selected and developed practical tools and methods to support you on your journey from your first idea to finalising and evaluating your behaviour change campaign.

Behaviour change has been in demand from different sectors and actors for quite some time But as our need assessment in preparation for this toolbox has shown, practitioners are lacking skills, know-how and guidance on how to develop successful behaviour change campaigns.

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