World renowned for its natural beauty and tourist attractions, the Mediterranean is suffering from record levels of plastic pollution that threaten marine species, human health and the Blue Economy. Regional economic losses attributed to plastic pollution are estimated at €641 million per year, with tourism being the most affected. Ironically, the almost 300 million tourists that visit the Mediterranean each year, account for 40% of marine litter in the region during the summer holiday months, making tourism a key sector to focus on when tackling plastic in the region.
Coastal activities are responsible for half of the plastic entering the sea, with an estimated 0.57 million tonnes of plastic entering Mediterranean waters each year - the equivalent of dumping 33,800 plastic bottles into the sea every minute. WWF is now engaging coastal tourist destinations to make them leaders of change in the fight against plastic pollution.
WWF and the Plastic Smart Cities community, commit to no plastic in nature by 2030, and call on all cities around the world to take action against plastic pollution. Read the latest news, insights and solutions on plastic in the region.EXPLORE REGIONAL NEWS
11 Mediterranean cities and tourist destinations have already joined WWF and the Plastic Smart Cities Initiative. 4 additional cities in the region have already committed to join in the next year; this will take us closer to our target of partnering with at least 25 Mediterranean cities or islands by 2022.
Find out more through the map below about the cities that have joined the Plastic Smart Cities initiative in the Mediterranean and the activities they are undertaking to make measurable results against plastic leakage.