Our
Ambition
We have big aspirations - that the only footprint we leave behind, are those that disappear with the tide - that there is no plastic in nature by 2030.
Our Ambition
No Plastic in Nature
In order to reduce our plastic footprint, we must advocate for new policy standards, new incentives for industry, and new models of innovation for plastic avoidance, use, reuse and waste management.
Plastic Smart Cities is a WWF initiative that supports a no plastic in nature agenda. Since 2018, the initiative has supported cities and coastal centers in taking bold action to stop plastic pollution, with a goal to reduce plastic leakage into nature by 30% in the near term, and achieving no plastics in nature by 2030.
WWF is an independent conservation organization, with over 30 million followers and a global network active in nearly 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which people live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
WWF’s campaign “No Plastic in Nature” calls for No Plastic in Nature by 2030. WWF acknowledges that there is no single solution to plastic pollution, but rather a need for a comprehensive strategy that engages all actors. By engaging all actors – government, businesses, and the public – we can examine every aspect of the life-cycle of any given plastic material, and identify key elements that are ripe for intervention.
Check out these other WWF-supported plastic waste reduction tools or resources:
Circular Economy
It is our mission to transition to a circular economy, where our packaging and waste leaves no impact on our planet, where materials are recycled and reused to their fullest potential, where resources are responsibly managed, and negative impacts are actively avoided.
The Plastic Smart Cities initiative supports WWF’s No Plastic In Nature agenda, while also directly aligning with seven of the 17 UN Sustainable Development Goals (SDG’s). The SDG’s are a collection of global goals set by the United Nations General Assembly in 2015, that serve as the blueprint to achieve a more sustainable future for all, working to address global challenges related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.
Plastic Smart Cities adopt plastic solutions that advance SDG 6 – Clean Water and Sanitation; SDG 9 – Industry, Innovation and Infrastructure; SDG 11 – Sustainable Cities and Communities; SDG 12 – Responsible Consumption and Production; SDG 14 – Life Below Water; SDG 15 – Life on Land; and SDG 17 – Partnerships for the Goals. All Best Practices featured on the Plastic Smart Cities platform align with at least one of the global goals.
The Plastic Smart Cities
Twin Approach
Piloting On-Grounds Solutions
Working on the ground with cities, coastal centres and tourism hotspots across Asia, Africa, LAC, Europe and the Mediterranean. Our goal is to prove successful implementation models which could be scaled and replicated to keep plastic out of nature by 2030.
Knowledge to Scale A Global Movement
WWF invites Cities to commit to ambitious targets in line with the global call for a plastic treaty, and to develop and disseminate Plastic Smart Action best practices on www.plasticsmartcities.org
Focus Areas
Goal: Reduction of Plastic into Nature
Reduction/Reuse
Eliminate harmful and avoidable plastics. It involves phasing out unnecessary or single-use plastics, promoting bans or restrictions, and encouraging upstream policy interventions to minimize plastic production. Promotes the adoption of reusable systems and products to replace single-use plastics.
City/National Indicator: Reduction/avoided plastic (t)
Separate/Collect
Effective collection and segregation systems are critical to ensuring plastics are captured and directed to appropriate recycling or disposal channels. This focus area supports cities in improving access to formal collection systems, enhancing segregation at the source, and optimizing waste logistics.
City/National Indicator: Increase in collection of plastic (t)
Recyle/Recover
Recycling and recovery are key to closing the loop on plastic waste. This focus area supports the development of infrastructure, technologies, and market incentives that increase recycling rates, reduce contamination, and promote the use of recycled materials to retain plastics within the value chain.
City/National Indicator: Plastic managed, recycled, repurposed (t)
Global Indicators
# of packaged and disseminated Plastic Smart Solutions or Tools
# of resources developed to support Plastics Circularity
# of knowledge Sharing Opportunities between cities/partners/teams
Our Roles
Global
Scaling best practices & consolidating partnership:
- Develop and share packages of Plastic Smart Solutions;
- Leverage networks at a regional/global scale to strengthen systemic change.
National
Catalyze Learnings:
- Embedding local actions into national level policy.
- Establishing national partnerships and networks to encourage cities to collaborate, share resources, and align their waste management policies.
PSC KNOWLEDGE RESOURCES
Monitoring, Evaluation, Learning: Assess effectiveness of intervention packages. Evaluate programme – consolidate, share, and develop actions from learnings, using findings to adapt implementation plan and design of future projects.
Local
Gaps Assessment:
- Waste baseline
- City Action Plan
- Monitoring Plan
- Policy Analysis
- Stakeholder Analysis
- Financial Solutions
Systems and Infrastructure:
Implement or support implementation of projects together with sustainable partners with high potential for scaling nationally
Building Capacity:
Create or deepen capacity & knowledge of a city for better policy, financial mechanism, and management of their waste system.
The Plastic Smart Cities
Scaling Model
Learn Globally
- Foster global learning and knowledge-sharing among cities in the PSC network. Through sharing best practices, case studies, and insights across global platforms and partners.
- Allow Cities to adopt successful strategies and adapt them to their local contexts.
Scaling Nationally
- Embedding effective solutions into national actions, policies or legislation
- Work on establishing national partnerships and networks to encourage cities to collaborate, share resources, and align their waste management policies.
Act Locally
- Focus on implementing practical and locally relevant waste management solutions in individual cities.The aim is to create effective models at the city level that can serve as examples for other cities.
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The Plastic Smart Cities
Twin Approach
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