Third-party Product Certifications, labels or rankings on products that are plastic-free, contain low volumes of plastics, or are composed of secondary plastics can create awareness and drive market differentiation.
TARGET USERS: Individuals, Businesses, Industry, Government
KEY CONSIDERATIONS: Credible labels that are certified by an impartial third-party and that which provide transparency and include life-cycle considerations can add value and drive consumer preferences.
While improving recycling systems is fundamental to improving the plastic pollution problem, it is important to recognize that we have only managed to recycle 9 per cent of plastic ever produced and we will never be able to recycle ourselves out of this problem, even a five-fold increase in recycling will still leave half of global plastic unrecycled.
While consumer behavior is a contributing factor to the success of recycling systems, at present, the fundamental economics of most plastic recycling industries simply do not work and in most countries the majority of all plastic produced is not collected or recycled because it is not financially viable to do so.
Third-party Product certifications, labels or rankings on products that are plastic-free, contain low volumes of plastics, or are composed of secondary plastics can create awareness and drive market differentiation. Credible labels that are certified by an impartial third-party and that which provide transparency and include life-cycle considerations can add value and drive consumer preferences. By eliminating unnecessary plastics, we reduce the volume of plastics that must be collected for recycling, and the volume that leaks indiscriminately into nature.
Eco labelling is a voluntary method of environmental performance certification that identifies products or services proven to be environmentally preferable within a specific category. These so called eco-labels have been widely successful in other markets, from eco-building materials, to green building certifications, to energy efficiency rankings, among many others.
Consumer labels and sustainability marks and awards have been effective in other markets, Flustix is one such example that bringing that same concept to the plastics marketplace.
See a list of Flustix certified products here: https://flustix.com/en/certified-plastic-free-products-copy/
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