Third-party product certifications, labels or rankings on products that are plastic-free, contain low volumes of plastics, or are composed of secondary plastics can create awareness and drive market differentiation.
TARGET USERS: Individuals, Businesses, Industry, Government
KEY CONSIDERATIONS: Credible labels that are certified by an impartial third-party and that which provide transparency and include life-cycle considerations can add value and drive consumer preferences.
While improving recycling systems is fundamental to improving the plastic pollution problem, it is important to recognize that we have only managed to recycle 9 per cent of plastic ever produced and we will never be able to recycle ourselves out of this problem, even a five-fold increase in recycling will still leave half of global plastic unrecycled.
While consumer behavior is a contributing factor to the success of recycling systems, at present, the fundamental economics of most plastic recycling industries simply do not work and in most countries the majority of all plastic produced is not collected or recycled because it is not financially viable to do so.
Third-party product certifications, labels or rankings on products that are plastic-free, contain low volumes of plastics, or are composed of secondary plastics can create awareness and drive market differentiation. Credible labels that are certified by an impartial third-party and that which provide transparency and include life-cycle considerations can add value and drive consumer preferences. By eliminating unnecessary plastics, we reduce the volume of plastics that must be collected for recycling, and the volume that leaks indiscriminately into nature.
Eco labelling is a voluntary method of environmental performance certification that identifies products or services proven to be environmentally preferable within a specific category. These so called eco-labels have been widely successful in other markets, from eco-building materials, to green building certifications, to energy efficiency rankings, among many others.
Consumer labels and sustainability marks and awards have been effective in other markets, Flustix is one such example that bringing that same concept to the plastics marketplace.
The Flustix plastic-free label is the first and only registered European sustainability certificate concerning plastic-use in products. Flustix tests products and packaging for their use and volume of plastics. Plastic-free as well as plastic-reduced products can be labelled with the Flustix symbol, providing a reliable guide for eco-conscious customers while facilitating CSR for brands.
The Flustix certification mark is the world’s first symbol for plastic purity, registered as a European Union Certification Mark by the European Union Intellectual Property Office (EUIPO) and the German Patent and Trade Mark Office. With this registration, Flustix can be considered both a certification mark as well as a legally protected word and figurative trademark.
Flustix labels the following categories of plastic purity:
By distinguishing between these categories, a variety of product components can qualify for the Flustix certification mark. Items that reduce the use of plastic are equally qualified to apply for the mark as those which are already completely plastic free. Items which are naturally free of plastics and synthetics or are prohibited from containing such materials by law, such as food and beverages, can only be classified with our green ‘plastic-free packaging’ label. Suggesting that the item itself or its content are plastic-free is not permitted. Cosmetics and sanitary products are not part of this category, however, they can be candidates for the ‘content-free-of-plastics’ label or even qualify for the ‘content-free-of-microplastics’ label.
See a list of Flustix certified products here: https://flustix.com/en/certified-plastic-free-products-copy/
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