THE PROBLEM

Manufacturer claims on plastic use and/or reductions is becoming more and more a marketing angle to differentiate their products. However, such marketing claims can be questionable without third-party verification.

THE SOLUTION

The Flustix plastic-free label is the first and only registered European sustainability certificate concerning plastic-use in products. Flustix tests products and packaging for their use and volume of plastics. Plastic-free as well as plastic-reduced products can earn the label.

The Flustix certification mark is the world’s first symbol for plastic purity, registered as a European Union Certification Mark by the European Union Intellectual Property Office (EUIPO) and the German Patent and Trade Mark Office.

Flustix labels four categories of plastic purity: 

1. complete product
2. packaging
3. content
4. content free from microbeads
5. product made from recycled plastics (Flustix Recycled)

Items that reduce the use of plastic are equally qualified to apply for the mark as those which are already completely plastic free. Items which are naturally free of plastics and synthetics or are prohibited from containing such materials by law, such as food and beverages, can only be classified with a green ‘plastic-free packaging’ label. Suggesting that the item itself or its content are plastic-free is not permitted. Cosmetics and sanitary products are not part of this category. However, they can be candidates for the ‘content-free-of-plastics’ label or even qualify for the ‘content-free-of-microplastics’ label. 

ALTERNATIVE SOLUTIONS

Consumer labels and sustainability marks and awards have been effective in other markets, and Flustix is bringing that same concept to the plastics marketplace.

CASE STUDY EXAMPLES

See a list of Flustix certified products here: https://flustix.com/en/certified-plastic-free-products-copy/