BLUELAND

Blueland is a line of household cleaners that are sold in tablet form that customers activate by simply adding water in a reusable container. 

TARGET USERS: Individuals, Businesses, Industry, Government

KEY CONSIDERATIONS: Blueland cleaning tablets are ordered online from the company website for delivery.

    MORE INFORMATION: https://www.blueland.com/


    Collections: PREVENTION, REUSE


    THE PROBLEM

    14 billion pounds of waste ends up our oceans each year. And it’s breaking down into tiny pieces of plastic that is now showing back up in our food and water supply. 90% of the water we drink and 33% of the fish we eat contains microplastics according to the latest findings, and don’t yet know the health risks associated.

    Starting with cleaning products - items traditionally sold in disposable plastic bottles, we can eliminate over 100 billion single-use plastic bottles in the US alone if household cleaners live in 100% reusable bottles.

     

    THE SOLUTION

    90 % of a typical bottle of cleaning product is simply water. Blueland is a line of household cleaners — bathroom cleaner, glass cleaner, multi-purpose cleaner and hand wash —  that are sold in tablet form that customers activate by simply adding water in a reusable container. The company also makes its own reusable spray and pump bottles called the Forever Bottle. Refill tablets cost $2 USD.

    Here’s how it works:

    1. Fill your reusable bottle with warm water

    2. Drop in the tablet 

    3. Wait a few minutes (no need to shake or stir the bottle) and start using the product.

    Refills can be ordered online at the company website.

     

    ALTERNATIVE SOLUTIONS

    Similar concentrate solutions include Amazon’s Clean Revolution, Replenish’s CleanPath, Unilever’s CIF EcoRefill, and Truman’s.

     

    CASE STUDY EXAMPLES

    See product line here: https://www.blueland.com/pages/shop

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