BITE

Bite makes tube-free oral care tablets that when bitten turn into toothpaste, thereby eliminating plastic toothpaste tube waste. 

TARGET USERS: Individuals

KEY CONSIDERATIONS: Bite tablets can be purchased with a subscription model that replenishes your 4-month supply at a cost of $30 USD.

    MORE INFORMATION: https://bitetoothpastebits.com/


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    THE PROBLEM

    The packaging used for oral care products is manufactured to last forever, and yet a typical household will throw away one or more empty tubes every month, leaving more than 1 billion toothpaste tubes that contain harsh chemical residues in the waste stream each year (source: 1 Million Women).

     

    THE SOLUTION

    Bite makes tube-free oral care tablets that are 100% gluten-free, vegan, cruelty-free, and free from harsh chemicals. Just bite down on one tablet before you brush, and the mint-like pellet acts in the same way that toothpaste does to clean your teeth and freshen your breath.

    Bite's subscription program provides a 4-month supply of tablets delivered straight to your home. The first shipment comes in a glass jar and following shipments come in a compostable refill packet made to pour directly into your jar to reduce shipping impacts and eliminate plastic packaging. 

     

    ALTERNATIVE SOLUTIONS

    Traditional toothpaste tubes have dominated the global market, though Bite has inspired a new model using tablets, with increasing competition in the space that include: Unpaste, DentTabs and Crush & Brush, among others.

     

    CASE STUDY EXAMPLES

    Bite recently appeared on ABC’s “Shark Tank” program, and while they refused funding terms from Mark Cuban, they confirmed that they currently have 50,000 subscribers. For more information, visit https://bitetoothpastebits.com/

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