BITE

Bite makes tube-free oral care tablets that when bitten turn into toothpaste, thereby eliminating the plastic toothpaste tube. 

TARGET USERS: Individuals

KEY CONSIDERATIONS: Bite tablets can be purchased with a subscription model that replenishes your 4-month supply at a cost of $30 USD.

    MORE INFORMATION: https://bitetoothpastebits.com/


    Collections: PREVENTION


    THE PROBLEM

    More than 1 billion plastic toothpaste tubes are thrown out each year, with harsh chemical residues. Toothpaste tubes currently are not recyclable, but industry giant Colgate has spent five years developing a recyclable tube, which it plans to launch in 2020.

     

    THE SOLUTION

    Rather than producing toothpaste, Bite makes tube-free oral care bites that are 100% gluten-free, vegan, cruelty-free, and free from harsh chemicals. Just bite down on one bit before you brush, and the mint-like pellet acts in the same way that toothpaste does to clean your teeth and freshen your breath.

    Their subscription program provides a 4-month supply of Bits delivered straight to your home. The first shipment comes in a glass jar and following shipments come in a compostable refill packet made to pour directly into your jar to reduce shipping impacts and eliminate plastic packaging. Each shipment costs $30 with domestic US shipping coming free for subscriptions.  

     

    ALTERNATIVE SOLUTIONS

    Traditional toothpaste tubes have dominated the global market, though Bite has inspired a new model using tablets, with increasing competition in the space that include Unpaste, DentTabs, Crush & Brush among others.

     

    CASE STUDY EXAMPLES

    Bite recently appeared on ABC’s “Shark Tank” program, and while they refused funding terms from Mark Cuban, they confirmed that they currently have 50,000 subscribers. See their product line at https://bitetoothpastebits.com/

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